Proposal · prepared for Woollacotts of Mumbles · 18 May 2026

A few specific fixes for woollacotts.com.

Woollacotts of Mumbles · Newton, Swansea · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. Three things stood out on the current woollacotts.com in ten minutes on mobile. The 9.6 KB of 2014 Bootstrap is hiding seventy-five years of Gower family history, a deli-and-grocer side the search engines never see, and a half-day rhythm that reads online as unreliable. Three findings below, then a working rebuild you can click through.

Open live preview ↗ Read the three findings Reply to the proposal

Address · 15A Nottage Road, Newton, Swansea SA3 4SU Trading since · c. 1950 Principal · Roger Woollacott

15A Nottage Road · Newton, Swansea · since 1950

Three generations on the same Newton bench. The Gower butcher with the farm a mile down the road. Open the live preview ↗

Three findings, in order of revenue impact

What the current site is leaving on the table.

A walk-through of the live woollacotts.com on 18 May 2026.

01

Seventy-five years of family history, none of it on the homepage.

What I saw: The current woollacotts.com is 9.6 KB of 2014 Bootstrap. The body copy mentions "trading quality products over the last 75 years" in a single line of paragraph text, but there is no founding year, no founder name (Reg Woollacott, born 1906, opened the original Newton Road shop circa 1950), no mention of the family moving over the shop in 1952, no mention of the move to 15A Nottage Road in the former village ARP Centre, no mention of Roger Woollacott (born 1946) running the bench today, and no mention that the beef on the counter is still reared on the same family farm at Espalone in Murton, a mile down the road. The single strongest selling line Woollacotts has, the three-generation Newton family story, is invisible.
What the rebuild does: After rebuild: a dedicated three-generations heritage block on the homepage with a typographic timeline (Reg opens the shop c. 1950, family move over the shop 1952, relocation to the Nottage Road ARP Centre 1960s, Roger takes over the bench 1970s, today). The "75 years" calculation is generated from foundingDate at build time, so it self-updates every January. Person schema on both Reg (founder) and Roger (current owner). Customer-quote pull-out from the existing Chris Broad testimonial. The succession finally leads the page instead of hiding in a paragraph.

02

The deli, wine, bread and veg side of the shop is invisible online.

What I saw: Woollacotts sells continental cheese, cured meats, a small considered wine shelf, fresh bread daily, milk, eggs and vegetables from the surrounding farms. Roger and the team have built a proper one-bag village shop alongside the meat bench. The homepage paragraph mentions this in a single sub-clause ("a choice of wine to enjoy with your meat, with fresh bread, milk and veggies available daily") buried under three paragraphs about meat. The meta description sells only beef, lamb, pork, poultry, game, burgers, sausages and pies. Anyone in Mumbles Googling "deli Mumbles", "wine shop Mumbles" or "Mumbles grocer" never finds Woollacotts at all, even though it is a five-minute walk from the Newton Inn.
What the rebuild does: After rebuild: a dedicated "deli and grocer" section on the homepage with three cards (continental cheese and cured meats, the wine shelf, bread and milk and veg). Updated meta description names every line of work. Service schema for the deli and grocer side. The shop stops being miscategorised online as "only a butcher" and starts showing up for the actual queries it serves.

03

Monday and Wednesday half-days look like the shop is unreliable.

What I saw: Woollacotts is open 09:00 to 12:00 Mondays and 09:00 to 13:00 Wednesdays, then closed for the afternoon. These are the traditional Mumbles village half-days the bench has kept for three generations. The current site lists the hours in a flat table with no explanation. A customer walking up Nottage Road on a Monday afternoon finds a closed door. A customer reading the website sees two short days in the middle of the week and assumes the shop is part-time or winding down. Google Business profile shows the same flat hours with no context. Walk-in trade is being lost to whoever else surfaces consistent hours.
What the rebuild does: After rebuild: the hours block carries one line of explanation, "Monday and Wednesday are half-days. Newton is a village; the bench has kept the old half-day rhythm for three generations." Turns the gap from a red flag into a positioning statement: this is a working village butcher with three-generation roots, not a part-time retail counter. The customer reads it and trusts the shop more, not less. Opening-hours schema marks the two half-days explicitly so Google Knowledge Panel shows the context, not just the times.

What the rebuild ships with

A static, fast, schema-rich rebuild on woollacotts.com.

The domain stays. The hosting moves from Web Solutions Wales static HTML to Astro on Vercel. The current site goes off and the new one comes on overnight. The /preview/ link below is the actual proposed homepage, browsable in full.

Framework: Astro static site (Astro 6)
Hosting: Vercel edge network, sub-100ms first byte across the UK
Email: Workspace mailbox on woollacotts.com (info@ and roger@)
CMS surface: Markdown-driven for editorial; weekly specials board edits in 30 seconds
SEO: Organization + LocalBusiness + Person + Service x 4 + FAQPage at build time
Heritage: foundingDate 1950 generates "75 years" automatically; three-generation block above the fold
Hours: Half-day rhythm explained in copy and marked in schema; no more lost walk-ups

Pricing

Fixed price, no hourly billing.

One fee for the rebuild, one monthly fee for hosting and care, an optional add-on for an embedded chatbot trained on the FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

Build

Full rebuild, one-off

Three-generation heritage block, deli and grocer section, hours block with half-day explanation, full Organization plus LocalBusiness plus Person plus Service x 4 plus FAQPage schema, mailbox migration on woollacotts.com, DNS cutover.

£2,000

fixed, one-off

Care

Hosting and care

Vercel hosting, schema kept current, weekly specials board edits, security updates, monthly analytics email, one editorial change per month included.

£150/mo

cancel any time

Optional

Embedded chatbot

A small chatbot trained on the FAQs, the weekly specials board, the cuts on the bench and the half-day hours. Answers the "are you open Mondays" question at 2 a.m. when nobody is at the bench.

£50/mo

optional add-on

What is included

One round of revisions before launch
DNS cutover handled (you keep the domain in your name)
30 days of post-launch tweaks at no extra cost
Source code handed over on day 60 (you own everything)

Next step

If the proposal lands, send back two or three slots.

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Swansea-area builds this quarter, and first confirmed wins the slot. If I do not hear back by 28 May, the proposal site comes down.

Reply to the proposal Open live preview ↗

See the live rebuild

A working preview you can click through

The full proposed homepage as it would ship. Three-generation heritage block, the deli and grocer side surfaced, the half-day rhythm explained, schema on every section. Opens in a new tab.

Open live preview ↗